{"product_id":"book-v6bt","title":"Beyond the Funnel: A New Path to Customers","description":"\u003cp\u003eThe sales funnel has dominated marketing for decades-but customers don't think in funnels. They move in loops, networks, and journeys that are anything but linear. In \u003cem\u003eBeyond the Funnel\u003c\/em\u003e, Jessica Frank challenges outdated models and introduces a fresh, modern approach to winning customers.\u003c\/p\u003e\u003cp\u003ePacked with insights and practical frameworks, this book will help you:\u003c\/p\u003e\u003cp\u003eUnderstand how customer behavior has changed in the digital era.\u003c\/p\u003e\u003cp\u003eMap real customer journeys that go far beyond simple funnels.\u003c\/p\u003e\u003cp\u003eDesign marketing experiences that build trust at every stage.\u003c\/p\u003e\u003cp\u003eUse data and storytelling to deepen relationships.\u003c\/p\u003e\u003cp\u003eCreate systems that adapt to your customers instead of forcing them into a rigid path.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBeyond the Funnel\u003c\/em\u003e is a guide for forward-thinking marketers, entrepreneurs, and business leaders who want to build strategies that reflect the way people actually buy today.\u003c\/p\u003e\u003cp\u003eBecause customers don't live in funnels-and neither should your marketing.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":50203194818864,"sku":"BDv6bt","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/v6bt-cover.jpg?v=1759990189","url":"https:\/\/downpour.com\/products\/book-v6bt","provider":"Downpour","version":"1.0","type":"link"}