{"product_id":"book-tlx7","title":"Story Business","description":"\u003cp\u003e\u003cstrong\u003eStories move people—and people move business.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eStory Business\u003c\/em\u003e, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: \u003cstrong\u003eIt’s not the best ideas that win, but the best-packaged ideas.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFrom shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn’t just a marketing tool or a way to dress up facts—it’s a force that transforms ideas into catalysts people can see, feel, and rally behind.\u003c\/p\u003e\u003cp\u003eIn this book, you’ll explore six essential genres of business storytelling—\u003cstrong\u003evalue, product, brand, sales, leadership, and culture\u003c\/strong\u003e—each with practical tools to help you connect, persuade, and inspire. You’ll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision.\u003c\/p\u003e\u003cp\u003eIf you’ve ever tried to spark change or rally a team—only to be met with blank stares—this book is for you. It’s about breaking through using the same skill humans have relied on for tens of thousands of years: \u003cstrong\u003etelling a better story.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page, \u003cem\u003eStory Business\u003c\/em\u003e will teach you how to captivate, persuade, and lead—all by telling stories that stick.\u003c\/p\u003e\u003cp\u003e“Informing… inspiring… an absolute delight to read.” —\u003cstrong\u003eKen Blanchard\u003c\/strong\u003e, \u003cem\u003eThe One Minute Manager\u003c\/em\u003e\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":50152813723952,"sku":"BDtlx7","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/tlx7-cover.jpg?v=1758175621","url":"https:\/\/downpour.com\/products\/book-tlx7","provider":"Downpour","version":"1.0","type":"link"}