{"product_id":"book-t12l","title":"Keep That Seat Hot!","description":"\u003cp\u003eKeep That Seat Hot! Your Business Solution Guide for Operating and Growing Your Barber Shop Volume II is a book written by Alan D. Benson, with a foreword by Donte' L. Jones. It is a guide for barbers on how to operate and grow their businesses.\u003c\/p\u003e\u003cp\u003eThe book covers various business strategies and concepts for the barbering industry that are much needed, according to Donte' L. Jones, the owner of Beyond the Cut Barber Shop. The book includes information on:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOperating a business in a new way, especially in a post-pandemic world.\u003c\/li\u003e\n\u003cli\u003eWhy barbering is a growth and stable business, including employment, demand, and income potential.\u003c\/li\u003e\n\u003cli\u003eTurning a barbering \"hustle\" into a legitimate business by choosing the right business structure, such as a Sole Proprietorship, General Partnership, Corporation, or Limited Liability Company (LLC).\u003c\/li\u003e\n\u003cli\u003eStrategies for financial management, including managing cash flow and paying taxes.\u003c\/li\u003e\n\u003cli\u003eMarketing and branding your barber shop.\u003c\/li\u003e\n\u003cli\u003eCustomer service and loyalty strategies.\u003c\/li\u003e\n\u003cli\u003eThe importance of location, curb appeal, and shop maintenance.\u003c\/li\u003e\n\u003cli\u003eUtilizing technology to manage and expand a customer base, including Customer Relationship Management (CRM) software, email marketing campaigns, and customer loyalty programs.\u003c\/li\u003e\n\u003cli\u003eThe importance of innovation, training staff, and expanding locations\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book is aimed at barbers who want to shift from viewing their work as a \"hustle\" to establishing a profitable and legitimate business. It is also for barbers looking to grow their businesses and attract more clients by using a \"commonsense strategy.\"\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":50139092353328,"sku":"BDt12l","price":8.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/t12l-cover.jpg?v=1758159513","url":"https:\/\/downpour.com\/products\/book-t12l","provider":"Downpour","version":"1.0","type":"link"}