{"product_id":"book-qd74","title":"Apple","description":"\u003cp\u003e\u003cstrong\u003eIn its first 50 years, Apple launched the personal computing revolution, brought art to the design of consumer machines, and changed the way we create, consume, and communicate. Now, \u003cem\u003eCBS Sunday Morning\u003c\/em\u003e correspondent and veteran tech journalist David Pogue tells the full, true story: how Apple was born and nearly died; how Steve Jobs pulled off the greatest turnaround in corporate history; and how CEO Tim Cook continued the legacy, making Apple one of the most successful, influential, and controversial companies on earth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOn April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: to bring the revolutionary power of computers to everyone.\u003c\/p\u003e\u003cp\u003eOver the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs such as the mouse, laser printing, CD-ROM, Wi-Fi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the standard for products that married advanced technology with beauty, simplicity, and fine design: Macintosh, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch.\u003c\/p\u003e\u003cp\u003eDeeply researched, \u003cem\u003eApple: The First 50 Years\u003c\/em\u003e includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, and Jony Ive, as well as designers, engineers, and executives, past and present. The audiobook busts long-held myths, goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, MobileMe, the Apple car), and assesses the forces that challenge Apple's dominance as it enters its second half century.\u003c\/p\u003e\u003cp\u003eBursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this audiobook is the definitive record of Apple's astonishing life story.\u003c\/p\u003e","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Audiobook","offer_id":50350290272560,"sku":"BDqd74","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":50350290239792,"sku":"10qd74","price":65.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/qd74-Square-cover.jpg?v=1779295491","url":"https:\/\/downpour.com\/products\/book-qd74","provider":"Downpour","version":"1.0","type":"link"}