{"product_id":"book-px6i","title":"Bag Man","description":"\u003cp\u003e\u003cb\u003eThe longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In \u003ci\u003eBag Man\u003c\/i\u003e, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBag Man\u003c\/i\u003e offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership—how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.\u003c\/p\u003e\u003cp\u003eA riveting, candid business memoir, \u003ci\u003eBag Man\u003c\/i\u003e traces an extraordinary leadership journey that built a legacy brand.\u003c\/p\u003e","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":50118392250672,"sku":"BDpx6i","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":50118392283440,"sku":"ZEpx6i","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":50118392316208,"sku":"ZMpx6i","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/px6i-Square-cover.jpg?v=1778695160","url":"https:\/\/downpour.com\/products\/book-px6i","provider":"Downpour","version":"1.0","type":"link"}