{"product_id":"book-myc2","title":"Building With the End in Mind","description":"\u003cp\u003e\u003cstrong\u003eWhat if your professional services firm could outlast you—and thrive across generations?\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eFrom technology consultants and healthcare providers to wealth advisors, tax professionals, and legal experts, many of today’s most vital services are delivered through small, specialized firms. But there’s a problem: most of these practices are built to end with the founder. One-generation and done.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eIt doesn’t have to be that way.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis book is your step-by-step guide to building something bigger—something durable. With 50 succinct, hard-hitting lessons, you’ll learn how to create a business that is valuable, profitable, investable, and able to grow well beyond your career. Unlike selling to a third party, \u003cstrong\u003esuccession planning is a gradual transition of ownership and leadership\u003c\/strong\u003e—often over 10 to 20 years. If done right, it can change not just your exit, but your entire approach to building and leading your firm.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll learn:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e  •  How to structure multi-owner, multi-generational business models\u003c\/p\u003e\u003cp\u003e  •  What makes a firm truly investable (and what holds most back)\u003c\/p\u003e\u003cp\u003e  •  How to attract and retain next-gen talent through ownership pathways\u003c\/p\u003e\u003cp\u003e  •  Why early planning—years in advance—is the key to success\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eWritten for first-generation (G1) founders and their advisors, this book is also an essential resource for attorneys, accountants, valuation specialists, and bankers supporting succession planning.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eLeave a legacy worthy of your hard work and thoughtfulness. Build with the end in mind.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e(Book 1 of a 2 PART SERIES by this author – this book is written for current owners, founders, or first generation (G1) professional service providers)\u003c\/strong\u003e\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49794865561904,"sku":"BDmyc2","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/730670-myc2-Square.jpg?v=1746885274","url":"https:\/\/downpour.com\/products\/book-myc2","provider":"Downpour","version":"1.0","type":"link"}