{"product_id":"book-mxkp","title":"AI First","description":"\u003cb\u003eAI is going to change brand strategy and marketing forever. Are you ready?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: \"It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem.\"\u003cbr\u003e\u003cbr\u003eUpon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.\u003cbr\u003e\u003cbr\u003eIt's time to get ready for a brand-new world. Start here.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49880052924720,"sku":"BDmxkp","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49880052990256,"sku":"ZEmxkp","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49880053023024,"sku":"ZMmxkp","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/mxkp-cover.jpg?v=1763048964","url":"https:\/\/downpour.com\/products\/book-mxkp","provider":"Downpour","version":"1.0","type":"link"}