{"product_id":"book-mxkb","title":"On Message","description":"In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a \"narrative.\" But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results.\u003cbr\u003e\u003cbr\u003e\n\u003ci\u003eOn Message\u003c\/i\u003e solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.\u003cbr\u003e\u003cbr\u003e\nDrawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, \u003ci\u003eOn Message\u003c\/i\u003e provides a simple process for applying the powerful principles behind crafting a narrative. Specifically, listeners will learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; master the mindset needed to become a better communicator and make a forceful impact on their audience; stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and get results faster by using narrative as a productive tool that will fuel success.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49859311403312,"sku":"BDmxkb","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49859311337776,"sku":"ZEmxkb","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49859311370544,"sku":"ZMmxkb","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/mxkb-cover.jpg?v=1758854943","url":"https:\/\/downpour.com\/products\/book-mxkb","provider":"Downpour","version":"1.0","type":"link"}