{"product_id":"book-l1nj","title":"The Selfish Servant","description":"\u003cp\u003eFrom humble beginnings in the rural South to becoming a Morehead-Cain scholar at UNC-Chapel Hill, Antonio McBroom was always determined to achieve his \u003cstrong\u003eC.E.O.\u003c\/strong\u003e dream of \u003cstrong\u003eC\u003c\/strong\u003ereating \u003cstrong\u003eE\u003c\/strong\u003extra\u003cem\u003e • \u003c\/em\u003e\u003cstrong\u003eO\u003c\/strong\u003erdinary life. The only thing he didn’t expect was that a minimum wage ice cream scooping job would lead him there.\u003c\/p\u003e\u003cp\u003ePresented with a chance to franchise his own Ben \u0026amp; Jerry’s, McBroom “scooped his way” to the top before co-founding his company, Primo Partners, in 2008. Within 15 years, he grew a single scoop shop from $200K per year to a vast enterprise that drives over $20 million annually. Primo now runs 25+ businesses with McBroom at the helm, including Starbucks cafés, coaching services and real estate development.\u003c\/p\u003e\u003cp\u003eThrough his multi-unit, multi-brand and multi-state empire, McBroom \u003cstrong\u003eC\u003c\/strong\u003ereated the \u003cstrong\u003eE\u003c\/strong\u003extra\u003cem\u003e • \u003c\/em\u003e\u003cstrong\u003eO\u003c\/strong\u003erdinary life he dreamed of, transforming his family and community in the process. In \u003cem\u003eThe Self•ish Servant, \u003c\/em\u003ea hybrid memoir and business guide, McBroom shares the story behind his aspirational ascent.\u003c\/p\u003e\u003cp\u003eBased on his own seven principles—Tenacity, Self-Awareness, Passion, Focus, Communi-Keys, Boss Time and Gratitude—\u003cem\u003eThe Self•ish Servant\u003c\/em\u003e teaches other entrepreneurs and leaders-of-tomorrow to organize their impact through revolutionary service.\u003c\/p\u003e\u003cp\u003eAt its heart is McBroom’s counterintuitive secret to success: being “self•\u003cem\u003eish\u003c\/em\u003e” is what helps us serve others even better.\u003c\/p\u003e\u003cp\u003eWith lessons on franchising, retail, real estate development, public speaking, servant leadership and everything in between, \u003cem\u003eThe Self•ish Servant\u003c\/em\u003e establishes McBroom as a visionary new voice in business—and a one-stop-shop for all things needed to create an extraordinary life.\u003c\/p\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49645514293552,"sku":"BDl1nj","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/702308-l1nj-Square.jpg?v=1742619168","url":"https:\/\/downpour.com\/products\/book-l1nj","provider":"Downpour","version":"1.0","type":"link"}