{"product_id":"book-kgco","title":"No B.S. Marketing to the Affluent","description":"\u003cb\u003eMillionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eHowever, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.\u003cbr\u003e\u003cbr\u003eIn this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:\u003cbr\u003e\u003cbr\u003e● Use ten surprising emotional buy triggers the affluent find irresistible\u003cbr\u003e\u003cbr\u003e● Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable\u003cbr\u003e\u003cbr\u003e● Use Kennedy's Million-Dollar Marketing System—a step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use\u003cbr\u003e\u003cbr\u003e● And more","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49683738263856,"sku":"BDkgco","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49683738198320,"sku":"ZEkgco","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49683738231088,"sku":"ZMkgco","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/kgco-cover.jpg?v=1763036881","url":"https:\/\/downpour.com\/products\/book-kgco","provider":"Downpour","version":"1.0","type":"link"}