{"product_id":"book-k7hj","title":"Born To Walk","description":"\u003cp\u003eThe romanticized notion that humans are \"born to run\" has buoyed the so-called running boom of the past 50 years: well-intentioned fitness enthusiasts lacing up their cushioned shoes and plodding down roads and trails in pursuit of the runner high, a trim physique, and the fountain of youth. Unfortunately, born to run is a big, fat ruse—a marketing gimmick and a gross misappropriation of evolutionary biology insights about our Homo sapiens genetic attributes for endurance. While any movement away from a sedentary-dominant lifestyle is laudable, the truth is that humans are actually born to walk, not run.\u003c\/p\u003e\u003cp\u003eFor the vast majority of enthusiasts, running—even slow-paced jogging—is far too physically, metabolically, and hormonally stressful to promote health, weight loss, or longevity. Alas, the elevated, heavily cushioned modern running shoe enables ill-adapted people to run with poor technique, increased impact trauma, and a truly embarrassing rate of chronic overuse injuries. \u003cem\u003eBorn To Walk\u003c\/em\u003e will help reshape fitness culture to reject flawed and dated \"no pain, no gain\" ideals, and replace them with a simple, accessible, sustainable program to increase general everyday movement, improve aerobic conditioning the right way, avoid the risks of injury and burnout associated with running, and promote a healthy, happy, energetic, long life–one step at a time. \u003c\/p\u003e\u003cp\u003eYou'll learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow our genetic endurance gifts are buried under excess fat, insufficient activity, weak musculature, and dysfunctional feet \u003c\/li\u003e\n\u003cli\u003eHow the running boom was enabled by the heavily cushioned shoe, which enabled poorly adapted people to run\u003c\/li\u003e\n\u003cli\u003eHow elevated, cushioned shoes are the driving cause of overuse injuries \u003c\/li\u003e\n\u003cli\u003eHow running does not help you lose excess body fat\u003c\/li\u003e\n\u003cli\u003eHow running can promote the accumulation of health-destructive abdominal fat\u003c\/li\u003e\n\u003cli\u003eHow the struggle \u0026amp; suffer ethos of modern running culture can promote an unhealthy obsession\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49523006374192,"sku":"BDk7hj","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/675813-k7hj-Square.jpg?v=1739283582","url":"https:\/\/downpour.com\/products\/book-k7hj","provider":"Downpour","version":"1.0","type":"link"}