{"product_id":"book-k5o5","title":"INSPIRED","description":"How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In \u003ci\u003eInspired\u003c\/i\u003e, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.\u003cbr\u003e\u003cbr\u003eWith sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.\u003cbr\u003e\u003cbr\u003eWhether you're an early-stage startup working to get to product\/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, \u003ci\u003eInspired\u003c\/i\u003e will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis audiobook includes a new preface not included in the print edition.\u003c\/b\u003e","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49683716997424,"sku":"BDk5o5","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49683716899120,"sku":"ZEk5o5","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49683716931888,"sku":"ZMk5o5","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/k5o5-cover.jpg?v=1763035095","url":"https:\/\/downpour.com\/products\/book-k5o5","provider":"Downpour","version":"1.0","type":"link"}