{"product_id":"book-k3qa","title":"Hey, Whipple, Squeeze This","description":"\u003cp\u003eThe classic guide to creating great advertising now covers all media: Digital, social, and traditional.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHey Whipple, Squeeze This\u003c\/i\u003e has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.\u003c\/p\u003e\u003cp\u003eAdvertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This audiobook is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTurn great ideas into successful campaigns\u003c\/li\u003e\n\u003cli\u003eWork effectively in all media channels\u003c\/li\u003e\n\u003cli\u003eAvoid the kill shots that will sink any campaign\u003c\/li\u003e\n\u003cli\u003eProtect your work\u003c\/li\u003e\n\u003cli\u003eSucceed without selling out\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eToday's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. \u003ci\u003eHey Whipple, Squeeze This\u003c\/i\u003e provides the knowledge to create impressive, compelling work.\u003c\/p\u003e\u003cp\u003eProduced and published by Echo Point Books \u0026amp; Media, an independent bookseller in Brattleboro, Vermont. ©2016 Luke Sullivan and Edward Boches (P)\u003c\/p\u003e","brand":"Dreamscape","offers":[{"title":"Audiobook","offer_id":49398512288048,"sku":"BDk3qa","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/670781-k3qa-Square.jpg?v=1735510678","url":"https:\/\/downpour.com\/products\/book-k3qa","provider":"Downpour","version":"1.0","type":"link"}