{"product_id":"book-k3eh","title":"The Brains and Brawn Company","description":"\u003cb\u003eThe grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything.\u003cbr\u003e\u003cbr\u003e False! Nothing in life or business is ever that simple.\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eThe Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical\u003c\/i\u003e, venture capitalist and Stanford Business School lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer, and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren.\u003cbr\u003e\u003cbr\u003e Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, \u003ci\u003eThe Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical\u003c\/i\u003e provides practical, proven insights and advice for bridging the gulf between digital vs. physical, disruptor vs. incumbent, start-up world vs. Fortune 500, and tech culture vs. industrial culture.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eThe Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical\u003c\/i\u003e provides everything you need to set your company apart from your competitors in real and measurable ways - and take the lead in your industry for years to come. This audiobook was produced and published by Echo Point Books \u0026amp; Media, an independent bookseller in Brattleboro, Vermont.\u003cbr\u003e\u003cbr\u003e ©2021 McGraw Hill Education §","brand":"Dreamscape","offers":[{"title":"Audiobook","offer_id":49397572698416,"sku":"BDk3eh","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/670579-k3eh-Square.jpg?v=1735477523","url":"https:\/\/downpour.com\/products\/book-k3eh","provider":"Downpour","version":"1.0","type":"link"}