{"product_id":"book-jup7","title":"The Marketing Edge for Filmmakers","description":"Written for working and aspiring filmmakers, directors, producers and screenwriters, \u003ci\u003eThe Marketing Edge for Filmmakers\u003c\/i\u003e walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film.\u003cbr\u003e\u003cbr\u003eIn this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, \u003ci\u003eThe Marketing Edge for Filmmakers\u003c\/i\u003e offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":49403763196208,"sku":"BDjup7","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49403763097904,"sku":"ZEjup7","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49403763163440,"sku":"ZMjup7","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/jup7-Square-cover.jpg?v=1780544645","url":"https:\/\/downpour.com\/products\/book-jup7","provider":"Downpour","version":"1.0","type":"link"}