{"product_id":"book-jrpv","title":"Starting!","description":"\u003cp\u003e\u003cstrong\u003eStarting! \u003c\/strong\u003eis a best selling business book and now an audiobook for \u003cstrong\u003eentrepreneurs, start-ups\u003c\/strong\u003e and \u003cstrong\u003eestablished SMEs\u003c\/strong\u003e. It tells you how to think like a\u003cstrong\u003e seasoned investor and stress-test the assumptions in your business case. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eJam packed with real-life case studies, you will learn how to perform a SWOT test on your business case so that you can be totally sure you have a business worth investing time, money and resources into... or not.\u003c\/p\u003e\u003cp\u003e It's like an investment MOT for your business idea or existing business.\u003c\/p\u003e\u003cp\u003eSee, you might have a good idea for a business... \u003cstrong\u003eBUT have you got a good business for the idea?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHundreds and hundreds of entrepreneurs and business owners worldwide have used\u003cstrong\u003e \u003c\/strong\u003ethe workshop, framework and process in \u003cstrong\u003eStarting! \u003c\/strong\u003eto make sure they have the best possible chance of succeeding. \u003c\/p\u003e\u003cp\u003eThis is a perfect book to read if you are thinking of starting up a new business... and essential if you \u003cem\u003ealready\u003c\/em\u003e have a business.\u003c\/p\u003e\u003cp\u003eThe audiobook includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Goal of Business Vs the Purpose of Business\u003c\/li\u003e\n\u003cli\u003eThree Invaluable Lessons For Entrepreneurs\u003c\/li\u003e\n\u003cli\u003eThe truth tests about all business ideas\u003c\/li\u003e\n\u003cli\u003eShould you write a business plan, or not? Yes or no\u0026gt;? (Obviously, this book recommends a written business plan, but here's what you need to do BEFORE you write one! This book DOES NOT replace writing a formal business plan but it will sharpen your business case that would appear IN your written business plan.\u003c\/li\u003e\n\u003cli\u003eThe Ten Questions Workshop\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAndrew Priestley\u003c\/strong\u003e is an award winning business coach, an in-demand speaker and best selling author. \u003c\/p\u003e\u003cp\u003eKey words: start-ups; entrepreneurs; business start ups; business plans; business case; business failure; business failure rate; assets; marketing plans; business administration; SMEs; FMBs; micro business; MBA\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49280838172976,"sku":"BDjrpv","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/jrpv-Square-cover.jpg?v=1773615225","url":"https:\/\/downpour.com\/products\/book-jrpv","provider":"Downpour","version":"1.0","type":"link"}