{"product_id":"book-jqif","title":"Last Call for Bud Light","description":"\u003cb\u003eThe astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAnson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.\u003cbr\u003e \u003cbr\u003e Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.\u003cbr\u003e \u003cbr\u003e Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, \u003ci\u003eLast Call for Bud Light\u003c\/i\u003e is the unforgettable story of the downfall and future of an American icon.","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Audio CD","offer_id":49277924606256,"sku":"10jqif","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":49277924639024,"sku":"BDjqif","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/677198-jqif-Square.jpg?v=1736343270","url":"https:\/\/downpour.com\/products\/book-jqif","provider":"Downpour","version":"1.0","type":"link"}