{"product_id":"book-jq2e","title":"Personalized","description":"Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePersonalized\u003c\/i\u003e is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: \u003cb\u003eEmpower Me:\u003c\/b\u003e Understand each customer's needs and how best to meet them. \u003cb\u003eKnow Me:\u003c\/b\u003e Win customers' trust and permission to use their data to improve their experience. \u003cb\u003eReach Me:\u003c\/b\u003e Reach out to the right customer, in the right channel, at the right time. \u003cb\u003eShow Me:\u003c\/b\u003e Tailor unique content to be relevant to each customer, enabled by generative AI. \u003cb\u003eDelight Me:\u003c\/b\u003e Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.\u003cbr\u003e\u003cbr\u003eWith detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49280714309936,"sku":"BDjq2e","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49280714342704,"sku":"ZEjq2e","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49280714375472,"sku":"ZMjq2e","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/jq2e-cover.jpg?v=1763024650","url":"https:\/\/downpour.com\/products\/book-jq2e","provider":"Downpour","version":"1.0","type":"link"}