{"product_id":"book-jkid","title":"Customer 360","description":"\u003cb\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCustomer 360: How Data, AI, and Trust Change Everything\u003c\/i\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003cbr\u003e\u003cbr\u003eTo demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Listeners will learn about using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails; organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats; making new technologies an extension of your existing data investments so that both work better; choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner; and handling internal stakeholders and dealing with change in a way that benefits the business.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49277831708976,"sku":"BDjkid","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49277831741744,"sku":"ZEjkid","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49277831774512,"sku":"ZMjkid","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/jkid-cover.jpg?v=1763024214","url":"https:\/\/downpour.com\/products\/book-jkid","provider":"Downpour","version":"1.0","type":"link"}