{"product_id":"book-jcx1","title":"Launch Tomorrow","description":"\u003cp\u003eThis book is about that side project of yours. Regardless of whether you are a hacker or a hustler, this book will show you there is much more to landing pages than button colors. In this book, you will discover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to lay bare your chosen market so that you can enter it effectively\u003c\/li\u003e\n\u003cli\u003eFinding an effective source of customer acquisition for both validation and sales, so that you can acquire prospects and customers like twisting a spigot handle\u003c\/li\u003e\n\u003cli\u003eUsing previously unavailable quantitative tools for fast early-stage validation\u003c\/li\u003e\n\u003cli\u003eHow to find the right audience for a product, and prove ready to pay for a product, even if you don't have one yet\u003c\/li\u003e\n\u003cli\u003ePositioning a product relative to other products, so that it stands out and attracts\u003c\/li\u003e\n\u003cli\u003eConfidently test a product idea to prove unmet demand exists\u003c\/li\u003e\n\u003cli\u003eDetermine and test a clear go-to-market strategy\u003c\/li\u003e\n\u003cli\u003eHow to ethically convince people to convert if you’re just starting up and don't have a track record yet\u003c\/li\u003e\n\u003cli\u003eStrategies for focused market entry, in order to conserve your limited resources while learning about your target market\u003c\/li\u003e\n\u003cli\u003eWhich metrics actually matter when making your early (or even first) sale\u003c\/li\u003e\n\u003cli\u003eThe critical yet often overlooked components of using a landing page successfully (it’s not what you think)\u003c\/li\u003e\n\u003cli\u003eSpecific case studies of how landing pages were used as minimum viable products, far from the typical split test you see in on-line marketing\u003c\/li\u003e\n\u003cli\u003eExamples of initial landing pages of the multi-billion dollar tech giants\u003c\/li\u003e\n\u003cli\u003eWhat keywords to target, in order to make that first sale!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe fact of the matter is, you need hard-hitting, street-smart, ideally quantitative tactics that produce results. Relevant to your competitive landscape. Easy to implement in your business. With the right product strategy, you will outexecute your competitors.\u003c\/p\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49402565230896,"sku":"BDjcx1","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/682817-jcx1-Square.jpg?v=1737898858","url":"https:\/\/downpour.com\/products\/book-jcx1","provider":"Downpour","version":"1.0","type":"link"}