{"product_id":"book-jc1p","title":"Simple Marketing for Smart People","description":"\u003cp\u003e\u003cstrong\u003eWhen it comes to marketing, simple is better.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUnfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels.\u003c\/p\u003e\u003cp\u003eIt’s overwhelming.\u003c\/p\u003e\u003cp\u003eAs a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is.\u003c\/p\u003e\u003cp\u003eYet, you must do marketing—it’s essential to keep your business going.\u003c\/p\u003e\u003cp\u003eThe solution is a return to simplicity.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eSimple Marketing for Smart People\u003c\/em\u003e, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.\u003c\/p\u003e\u003cp\u003eIn this book, you will learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA focusing question to guide all your future marketing efforts.\u003c\/li\u003e\n\u003cli\u003eWhy, at its core, marketing is teaching.\u003c\/li\u003e\n\u003cli\u003eHow to identify the beliefs your customers need to embrace your products and services.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of.\u003c\/p\u003e\u003cp\u003eUnlock the power of simplicity and embrace the smart person’s approach to marketing.\u003c\/p\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49402298761520,"sku":"BDjc1p","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/617581-jc1p-Square.jpg?v=1735609583","url":"https:\/\/downpour.com\/products\/book-jc1p","provider":"Downpour","version":"1.0","type":"link"}