{"product_id":"book-jb63","title":"Chocolate Covered Money","description":"\u003cb\u003eThe story of the man behind some of the world's biggest chocolate empires.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eChocolate Covered Money\u003c\/i\u003e is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store \"in a mall near you.\" Chocolate is a big business, and makes a lot of money. This book \"pulls the curtain back\" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.\u003cbr\u003e\u003cbr\u003eThis book reveals business methods used to enable three of the world's leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.\u003cbr\u003e\u003cbr\u003eBrad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Hear the fascinating story of how this happened to him.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49280486048048,"sku":"BDjb63","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49280486080816,"sku":"ZEjb63","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49280486113584,"sku":"ZMjb63","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/jb63-cover.jpg?v=1763023563","url":"https:\/\/downpour.com\/products\/book-jb63","provider":"Downpour","version":"1.0","type":"link"}