{"product_id":"book-j8bk","title":"The Perfect Pill","description":"\u003cp\u003e\u003cstrong\u003eHow can I build my brand when it is just another me-too?\u003c\/strong\u003e is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Perfect Pill\u003c\/strong\u003e propagates a \u003cstrong\u003erobust 10-step\u003c\/strong\u003e healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.\u003c\/strong\u003e\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49401757827376,"sku":"BDj8bk","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/j8bk-Square-cover.jpg?v=1781343758","url":"https:\/\/downpour.com\/products\/book-j8bk","provider":"Downpour","version":"1.0","type":"link"}