{"product_id":"book-j72a","title":"Choose","description":"For the past 1 years, \u003ci\u003eInc. 5\u003c\/i\u003e CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the \u003ci\u003eWall Street Journal, USA Today, Forbes, \u003c\/i\u003eand \u003ci\u003eEntrepreneur\u003c\/i\u003e--has\u003ci\u003e \u003c\/i\u003eguided thousands of entrepreneurs through the journey of answering this question.  One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is \u003ci\u003ewrong. \u003c\/i\u003e  Instead of obsessing over \u003ci\u003ewhat-\u003c\/i\u003eas in \u003ci\u003ewhat \u003c\/i\u003eshould you sell or \u003ci\u003ewhat \u003c\/i\u003eshould you build-you should first be asking \u003ci\u003ewho. \u003c\/i\u003eAs in \u003ci\u003ewho \u003c\/i\u003eshould you serve?   The \u003ci\u003ewhat \u003c\/i\u003eis a logical question that will come soon enough. But choosing your \u003ci\u003ewho \u003c\/i\u003eis the foundation from which all other things are built.  That is what this audio is all about.  If you've ever had the dream to start your own business, become your own boss, or do your own thing\u003ci\u003e-\u003c\/i\u003ebut have been afraid to take the leap and screw up your already good life-this audio is for you. You will find the meticulously tested, step-by-step process outlined in the audio is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you \u003ci\u003eclarity\u003c\/i\u003e on what type of business to start, but also the \u003ci\u003econfidence\u003c\/i\u003e to finally take that leap and get started.\u003cb\u003eThis audio product contains a PDF with supporting material, and the PDF is available to download.\u003c\/b\u003e","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49329929912624,"sku":"BDj72a","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/j72a-Square-cover.jpg?v=1769769838","url":"https:\/\/downpour.com\/products\/book-j72a","provider":"Downpour","version":"1.0","type":"link"}