{"product_id":"book-iwja","title":"Guide to Paco Underhill's Why We Buy by Instaread","description":"\u003cp\u003ePLEASE NOTE: This is a companion to Paco Underhill’s \u003cem\u003eWhy We Buy\u003c\/em\u003e and NOT the original book.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreview:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eWhy We Buy: The Science of Shopping\u003c\/em\u003e (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill’s team closely studied every detail of shoppers’ interactions with the retail environment to find out what inhibits or encourages spending…\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInside this companion to the book:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOverview of the Book\u003c\/li\u003e\n\u003cli\u003eInsights from the Book\u003c\/li\u003e\n\u003cli\u003eImportant People\u003c\/li\u003e\n\u003cli\u003eAuthor's Style and Perspective\u003c\/li\u003e\n\u003cli\u003eIntended Audience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAbout the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.\u003c\/p\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49442302394672,"sku":"BDiwja","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/565783-iwja-Square.jpg?v=1736562402","url":"https:\/\/downpour.com\/products\/book-iwja","provider":"Downpour","version":"1.0","type":"link"}