{"product_id":"book-iwgs","title":"Smart Rivals","description":"\u003cb\u003eA new, researched-based look at how traditional or smaller companies can better compete with Big Tech on their own terms\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCompanies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eSmart Rivals\u003c\/i\u003e, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.\u003cbr\u003e\u003cbr\u003eZhu and Cao bring listeners across the globe, revealing how big conglomerates—Coca-Cola, Ping An, and AB InBev—and scrappy upstarts—an Italian toll payment platform, a Chinese footwear retailer, a Nigerian media company, and scores of others—have managed to thrive by tapping into their unique capabilities.\u003cbr\u003e\u003cbr\u003eBased on original research and insights gleaned from leaders in a wide-range of industries, \u003ci\u003eSmart Rivals\u003c\/i\u003e will help you find new capabilities that mere imitation could never provide and lead to new products, services, strategies, and advantages.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49350636142896,"sku":"BDiwgs","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49350636175664,"sku":"ZEiwgs","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49350636306736,"sku":"ZMiwgs","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/iwgs-cover.jpg?v=1763020531","url":"https:\/\/downpour.com\/products\/book-iwgs","provider":"Downpour","version":"1.0","type":"link"}