{"product_id":"book-iw9r","title":"Summary, Analysis \u0026 Review of Jonah Berger's Contagious by Instaread","description":"\u003cp\u003ePLEASE NOTE: This is a Summary, Analysis \u0026amp; Review of the book and NOT the original book.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreview:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eContagious: Why Things Catch On\u003c\/em\u003e is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAny product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with …\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInside this Summary, Analysis \u0026amp; Review of Jonah Berger's \u003cem\u003eContagious\u003c\/em\u003e by Instaread:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOverview of the Book\u003c\/li\u003e\n\u003cli\u003eImportant People\u003c\/li\u003e\n\u003cli\u003eKey Takeaways\u003c\/li\u003e\n\u003cli\u003eAnalysis of Key Takeaways\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAbout the Author: With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.\u003c\/p\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49442285093168,"sku":"BDiw9r","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/564856-iw9r-Square.jpg?v=1736562070","url":"https:\/\/downpour.com\/products\/book-iw9r","provider":"Downpour","version":"1.0","type":"link"}