{"product_id":"book-ivv8","title":"Guide to Chip Heath's \u0026 et al Made to Stick by Instaread","description":"\u003cp\u003ePLEASE NOTE: This is a companion to Chip Heath’s \u0026amp; et al \u003cem\u003eMade to Stick\u003c\/em\u003e and NOT the original book.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreview:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eMade to Stick: Why Some Ideas Survive and Others Die\u003c\/em\u003e (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories….\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInside this companion to the book:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOverview of the Book\u003c\/li\u003e\n\u003cli\u003eInsights from the Book\u003c\/li\u003e\n\u003cli\u003eImportant People\u003c\/li\u003e\n\u003cli\u003eAuthor's Style and Perspective\u003c\/li\u003e\n\u003cli\u003eIntended Audience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAbout the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.\u003c\/p\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49442273722672,"sku":"BDivv8","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/565779-ivv8-Square.jpg?v=1736561485","url":"https:\/\/downpour.com\/products\/book-ivv8","provider":"Downpour","version":"1.0","type":"link"}