{"product_id":"book-iql0","title":"The Jobs To Be Done Playbook","description":"\u003cb\u003e\"\u003ci\u003eJobs To Be Done\u003c\/i\u003e is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice.\" —Melissa Perri, author of \u003ci\u003eEscaping the Build Trap\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Jobs To Be Done Playbook\u003c\/i\u003e (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49350376849712,"sku":"BDiql0","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49350376915248,"sku":"ZEiql0","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49350376948016,"sku":"ZMiql0","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/iql0-cover.jpg?v=1763019556","url":"https:\/\/downpour.com\/products\/book-iql0","provider":"Downpour","version":"1.0","type":"link"}