{"product_id":"book-ipbj","title":"Disciplined Entrepreneurship Startup Tactics","description":"In \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.\u003cbr\u003e\u003cbr\u003eThis is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:\u003cbr\u003e\u003cbr\u003e● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions\u003cbr\u003e\u003cbr\u003e● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product\u003cbr\u003e\u003cbr\u003e● Methods for equity distribution that minimize conflict and maximize investor return","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49350350274864,"sku":"BDipbj","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49350350307632,"sku":"ZEipbj","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49350350340400,"sku":"ZMipbj","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ipbj-cover.jpg?v=1763019295","url":"https:\/\/downpour.com\/products\/book-ipbj","provider":"Downpour","version":"1.0","type":"link"}