{"product_id":"book-invy","title":"The Innovator's Dilemma, with a New Foreword","description":"\u003cb\u003eThe bestselling classic on disruptive innovation by renowned author Clayton M. Christensen.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eHis work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership.\u003cbr\u003e\u003cbr\u003eNow with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.\u003cbr\u003e\u003cbr\u003eOffering both successes and failures from leading companies as a guide, \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.\u003cbr\u003e\u003cbr\u003eSharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—\u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e is the book no manager, leader, or entrepreneur should be without.","brand":"Highbridge Audio","offers":[{"title":"Audiobook","offer_id":49351775682864,"sku":"BDinvy","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49351775715632,"sku":"ZEinvy","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49351775748400,"sku":"ZMinvy","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/invy-Square-cover.jpg?v=1770869806","url":"https:\/\/downpour.com\/products\/book-invy","provider":"Downpour","version":"1.0","type":"link"}