{"product_id":"book-igwf","title":"GROW 4 Marketing","description":"\u003cp\u003eSalon Marketing is about three things, 1. Attracting new clients, 2. Turning them into regulars and 3. Keeping them as long as possible. GROW 4 Marketing covers all three with a practical overview of what it takes to build a successful brand in todays highly competitive market.\u003c\/p\u003e\u003cp\u003e             Any charts used in this book are downloadable from www.growmysalonbusiness.com\/charts\u003c\/p\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cp\u003eChapter 1: What is Marketing?\u003cbr\u003eWhat is marketing?\u003cbr\u003eThe 7 Ps of marketing\u003cbr\u003eYou are the marketing department\u003cbr\u003eA business is a collection of individuals\u003cbr\u003eWhat is the purpose of marketing?\u003cbr\u003eThe functions of marketing\u003cbr\u003eThe 3Ms – Market, Message, Media…\u003cbr\u003eThe 5 big questions…\u003cbr\u003eNow you know…\u003c\/p\u003e\u003cp\u003eChapter 2: What is the concept for your salon?\u003cbr\u003eWhat is the concept for your salon?\u003cbr\u003eThe need for market research…\u003cbr\u003eSalon industry trends…\u003cbr\u003eDown-trends\u003cbr\u003eInternal analysis\u003cbr\u003eNow you know…\u003c\/p\u003e\u003cp\u003eChapter 3: Who is your target market?\u003cbr\u003eWho is your target market?\u003cbr\u003eIf you were a magazine\u003cbr\u003eChoose 5 people…\u003cbr\u003eWhat are the needs and expectations of your target market?\u003cbr\u003eWhat are your brand values?\u003cbr\u003eChoosing a product manufacturer to be aligned with\u003cbr\u003eYour number 1 marketing tool is…\u003cbr\u003eStrategy…\u003cbr\u003eNow you know…\u003c\/p\u003e\u003cp\u003eChapter 4: How do you get more clients?\u003cbr\u003eHow do you get more clients?\u003cbr\u003eWhat is your basis for growth?\u003cbr\u003eClient generation internal\u003cbr\u003eClient generation external\u003cbr\u003eAdvertising\u003cbr\u003eKey points to focus on with advertising\u003cbr\u003eThe message and the medium…\u003cbr\u003eTraditional advertising media\u003cbr\u003eDigital marketing media\u003cbr\u003eYour website is the hub of your digital marketing strategy\u003cbr\u003eThe explosion of social media\u003cbr\u003eThe ins and outs of PR\u003cbr\u003eRelationship marketing\u003cbr\u003eThe need to be authentic\u003cbr\u003eDevelop a yearly marketing activity plan\u003cbr\u003ePromotional opportunities\u003cbr\u003eDiscount versus added value\u003cbr\u003eNow you know…\u003c\/p\u003e\u003cp\u003eChapter 5: How do you turn them into clients?\u003cbr\u003eTurning them into regulars\u003cbr\u003eThe journey from customer to client\u003cbr\u003eWhat are you really selling\u003cbr\u003eThe components of success\u003cbr\u003eClient conversion strategies\u003cbr\u003eValue-added and customised…\u003cbr\u003eNow you know…\u003c\/p\u003e\u003cp\u003eChapter 6: Turning clients into lifelong advocates\u003cbr\u003eHow do you keep them as long as possible?\u003cbr\u003eClient retention – Turning clients into lifelong advocates\u003cbr\u003eNow you know…\u003c\/p\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49444659626288,"sku":"BDigwf","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/498150-igwf-Square.jpg?v=1736650321","url":"https:\/\/downpour.com\/products\/book-igwf","provider":"Downpour","version":"1.0","type":"link"}