{"product_id":"book-i7ik","title":"Sales Pitch","description":"\u003cp\u003eCraft a sales pitch that dramatically outperforms an aimless feature walkthrough.\u003c\/p\u003e\u003cp\u003eWorld-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.\u003c\/p\u003e\u003cp\u003eUsing a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:\u003c\/p\u003e\u003cp\u003e● Why you need to be your prospect's guide in the buying process\u003c\/p\u003e\u003cp\u003e● Why a sales pitch is a unique style of story designed to help your customer say \"yes\" with confidence\u003c\/p\u003e\u003cp\u003e● How \"do nothing\" is the most fearsome competitor you have\u003c\/p\u003e\u003cp\u003e● How and when qualification, discovery, and product demos fit into a sales pitch\u003c\/p\u003e\u003cp\u003e● How your positioning is reflected in a great sales narrative\u003c\/p\u003e\u003cp\u003e● Why your differentiated value is the star of the show\u003c\/p\u003e\u003cp\u003e● The eight components of a solid sales pitch\u003c\/p\u003e\u003cp\u003eA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49407377342768,"sku":"BDi7ik","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/i7ik-Square-cover.jpg?v=1773650897","url":"https:\/\/downpour.com\/products\/book-i7ik","provider":"Downpour","version":"1.0","type":"link"}