{"product_id":"book-i78z","title":"Building Better Brands","description":"\u003cp\u003eEver wish you could renovate your marketing strategy? Now you can.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn the construction industry, reputation is everything. Whether you're a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer-it just doesn't work.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework with can allow any leader to rejuvenate their B2B marketing strategy:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• Survey: What do people say about you? What do you want them to say about you?\u003c\/p\u003e\u003cp\u003e• Blueprint: What do you need to have in place to deliver the brand you want?\u003c\/p\u003e\u003cp\u003e• Build: How do you deliver the brand you promised and keep it up to code?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49407329009968,"sku":"BDi78z","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/i78z-Square-cover.jpg?v=1773570877","url":"https:\/\/downpour.com\/products\/book-i78z","provider":"Downpour","version":"1.0","type":"link"}