{"product_id":"book-i6qh","title":"Small Business, Big Success","description":"\u003cp\u003e\u003cb\u003eAn invaluable resource—for those starting a new business to veterans looking for a better way.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSmall Business, Big Success\u003c\/i\u003e offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business.\u003c\/p\u003e\u003cp\u003eCynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! You'll learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate an organization that is operationally efficient, creative, and entrepreneurial\u003c\/li\u003e\n\u003cli\u003eRaise capital and find partnerships\u003c\/li\u003e\n\u003cli\u003eFind your company's voice\u003c\/li\u003e\n\u003cli\u003eAttract and win contracts from much larger companies\u003c\/li\u003e\n\u003cli\u003eServe complex, global companies by forging strong relationships\/li\u0026gt;\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAnd most importantly how to find and nurture your customers. Critical decisions and points in the life cycle of a business are discussed: from start-up issues to growing the business, human resource concerns to strategic planning—not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive.\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49822468604208,"sku":"BDi6qh","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49822468636976,"sku":"10i6qh","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/i6qh-Square-cover.jpg?v=1773852261","url":"https:\/\/downpour.com\/products\/book-i6qh","provider":"Downpour","version":"1.0","type":"link"}