{"product_id":"book-i4wy","title":"The Tradeshow Chronicles","description":"\u003cp\u003eThe only novel to put you in the shoes of an exhibitor, teaching you about trade shows and providing \u003cstrong\u003epractical solutions to boost your ROI\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eStudies show that story-telling enables the human brain to retain more information than traditional teaching. This book is written like a novel specifically to make sure you remember as much as possible and in turn improve your event strategy.\u003c\/p\u003e\u003cp\u003eThe Trade Show Chronicles offers you \u003cstrong\u003eall the tricks of a good exhibit strategy\u003c\/strong\u003e. Become a trade show expert while reading the story of Andrew, a young salesman organizing his company's booth at an exhibition. Learn about \u003cstrong\u003eplanning, budgeting, promotion, booth staffing, lead capture, results tracking\u003c\/strong\u003e and much more. Don't miss out on this great adventure to a winning booth strategy!\u003c\/p\u003e\u003cp\u003eYou won't get long checklists or theories - the Trade Show Chronicles is full of \u003cstrong\u003edirectly applicable tips and very concrete suggestions\u003c\/strong\u003e. Event management can be easy - learn while entertaining yourself.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cu\u003eWhat trade show experts say about The Trade Show Chronicles:\u003c\/u\u003e\u003c\/p\u003e\u003cp\u003e\"If you want a different way to learn best practices for an exhibitor; planning, managing (tasks and people) and executing with efficiency, take a journey through a clever narrative that is packed with real-life situations, issues, and personalities. Enjoy and learn.\"\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMatthew Hill, President, Expert, Trainer| The Hill Group\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"The Trade Show Chronicles is a relatable guide that provides crucial information that will help even the most seasoned planner cultivate an impactful trade show program.\"\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTrevor Lewis, Experiential Marketing Strategist | Skyline\u003c\/em\u003e\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49407110938928,"sku":"BDi4wy","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/i4wy-Square-cover.jpg?v=1773564282","url":"https:\/\/downpour.com\/products\/book-i4wy","provider":"Downpour","version":"1.0","type":"link"}