{"product_id":"book-i2ut","title":"Define Yourself","description":"\u003cp\u003eWhat happens when passion, purpose and business collide?\u003c\/p\u003e\u003cp\u003eA global fitness franchise is born.\u003c\/p\u003e\u003cp\u003eAfter discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDefine Yourself\u003c\/em\u003e is a dynamic journey through the history of KX Pilates that will show you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow a simple idea can become a BIG business\u003c\/li\u003e\n\u003cli\u003eWhy KX became an unstoppable force in the fitness industry\u003c\/li\u003e\n\u003cli\u003eThe value of travel and seeing the world\u003c\/li\u003e\n\u003cli\u003eThe ins and outs of franchising as both a franchisor and franchisee\u003c\/li\u003e\n\u003cli\u003eWhat it \u003cem\u003ereally\u003c\/em\u003e takes to succeed in business and in life\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKX's purpose is clear: \"We change lives for the better.\"\u003c\/p\u003e\u003cp\u003eJoin Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and \u003cem\u003eDefine Yourself\u003c\/em\u003e.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49406775656752,"sku":"BDi2ut","price":11.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/i2ut-Square-cover.jpg?v=1773558985","url":"https:\/\/downpour.com\/products\/book-i2ut","provider":"Downpour","version":"1.0","type":"link"}