{"product_id":"book-i1nu","title":"Transformed","description":"\u003cb\u003eHelp transform your business and innovate like the world's top tech companies!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eTransformed: Moving to the Product Operating Model\u003c\/i\u003e was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. \u003ci\u003eTransformed\u003c\/i\u003e has three big goals:\u003cbr\u003e\u003cbr\u003e● First, the book will \u003ci\u003eeducate\u003c\/i\u003e you with a deep understanding of the product operating model, and what it means to work that way.\u003cbr\u003e\u003cbr\u003e● Second, the book will \u003ci\u003econvince\u003c\/i\u003e you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.\u003cbr\u003e\u003cbr\u003e● Third, the book will \u003ci\u003einspire\u003c\/i\u003e you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.\u003cbr\u003e\u003cbr\u003eWritten by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, \u003ci\u003eTransformed\u003c\/i\u003e is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49351272530224,"sku":"BDi1nu","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49351272562992,"sku":"ZEi1nu","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49351272595760,"sku":"ZMi1nu","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/i1nu-cover.jpg?v=1763014739","url":"https:\/\/downpour.com\/products\/book-i1nu","provider":"Downpour","version":"1.0","type":"link"}