{"product_id":"book-hwus","title":"Inside the Competitor's Mindset","description":"\u003cb\u003eWhen it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.\u003c\/b\u003e Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors? In \u003ci\u003eInside the Competitor’s Mindset,\u003c\/i\u003e John Horn shares proven techniques to help businesses think like the competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor’s move, and not just on “what happened.” \u003ci\u003eInside the Competitor’s Mindset \u003c\/i\u003epresents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor’s mindset, predict their reactions to your moves, and assess whether the competition is getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization. When every move matters, staying a step ahead of the competition is critical. \u003ci\u003eInside the Competitor’s Mindset\u003c\/i\u003eprepares leaders from any industry to be ready when it is time to act (and react) in the competitive market. \u003cb\u003eThis book will empower you to\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e learn \u003c\/b\u003ewhere to look for competitive insights, regardless of your industry, whether you (or your competitors) are a public or private company\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e anticipate \u003c\/span\u003ehow competitors will react to moves you make, and whether they are about to make a bold first move\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e apply \u003c\/span\u003elessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when you can’t ask direct questions\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e design \u003c\/span\u003eand operate strategic exercises to gain competitive insight and\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e build up \u003c\/span\u003ea competitive insight function within your organization.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"G\u0026D Media","offers":[{"title":"Audiobook","offer_id":49355884495152,"sku":"BDhwus","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49355884560688,"sku":"ZEhwus","price":41.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49355884593456,"sku":"ZMhwus","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/448180-hwus-Square.jpg?v=1734399426","url":"https:\/\/downpour.com\/products\/book-hwus","provider":"Downpour","version":"1.0","type":"link"}