{"product_id":"book-hu8a","title":"HBR's 10 Must Reads on AI (with bonus article \"How to Win with Machine Learning\" by Ajay Agrawal, Joshua Gans, and Avi Goldfarb)","description":"\u003cb\u003eThe next generation of AI is here—use it to lead your business forward.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization. This book will inspire you to: create a new AI strategy, learn to work with intelligent robots, get more from your marketing AI, be ready for ethical and regulatory challenges, understand how generative AI is game changing, and stop tinkering with AI and go all in.\u003cbr\u003e\u003cbr\u003eThis collection of articles includes \"Competing in the Age of AI,\" by Marco Iansiti and Karim R. Lakhani; \"How to Win with Machine Learning,\" by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; \"Developing a Digital Mindset,\" by Tsedal Neeley and Paul Leonardi; \"Learning to Work with Intelligent Machines,\" by Matt Beane; \"Getting AI to Scale,\" by Tim Fountaine, Brian McCarthy, and Tamim Saleh; \"Why You Aren't Getting More from Your Marketing AI,\" by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; \"The Pitfalls of Pricing Algorithms,\" by Marco Bertini and Oded Koenigsberg; \"A Smarter Strategy for Using Robots,\" by Ben Armstrong and Julie Shah; and more.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49352742699312,"sku":"BDhu8a","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49352742764848,"sku":"ZEhu8a","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49352742961456,"sku":"ZMhu8a","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/hu8a-cover.jpg?v=1763013193","url":"https:\/\/downpour.com\/products\/book-hu8a","provider":"Downpour","version":"1.0","type":"link"}