{"product_id":"book-hong","title":"Monetizing Innovation","description":"\u003cb\u003eSurprising rules for successful monetization\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eMonetizing Innovation\u003c\/i\u003e, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.\u003cbr\u003e\u003cbr\u003eA direct challenge to the status quo \"spray and pray\" style of innovation, \u003ci\u003eMonetizing Innovation\u003c\/i\u003e presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. \u003ci\u003eMonetizing Innovation\u003c\/i\u003e presents a new way forward, and a clear promise: Go from hope to certainty.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49352412791088,"sku":"BDhong","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49352414396720,"sku":"ZEhong","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49352414429488,"sku":"ZMhong","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/hong-cover.jpg?v=1763012308","url":"https:\/\/downpour.com\/products\/book-hong","provider":"Downpour","version":"1.0","type":"link"}