{"product_id":"book-hnlz","title":"Busting Silos","description":"\u003cb\u003eUnify your teams and go to market like the best in the business\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eHillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call \"one-team GTM.\"\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eBusting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers\u003c\/i\u003e, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights.\u003cbr\u003e\u003cbr\u003eWhether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. \u003ci\u003eBusting Silos\u003c\/i\u003e is your roadmap to making it happen.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49354914038064,"sku":"BDhnlz","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49354914070832,"sku":"ZEhnlz","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49354914103600,"sku":"ZMhnlz","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/hnlz-cover.jpg?v=1763011414","url":"https:\/\/downpour.com\/products\/book-hnlz","provider":"Downpour","version":"1.0","type":"link"}