{"product_id":"book-hfkk","title":"The Secret Is You","description":"\u003cp\u003e\u003cb\u003eHow a trailblazing business turned the hottest bedroom toy accessories into a $400-million global empire.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home and virtual party business featuring relationship enhancement products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $22,000. Still, he said yes, planning to stay just a few months to get the company - which would soon be rechristened as Pure Romance - on its feet. But after recognizing its potential, he never left. \u003c\/p\u003e\u003cp\u003eLong hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to more than $400 million today. Its workforce of independent consultants now approaches more than 40,000 in the US and abroad, despite the recent challenges posed by the COVID-19 pandemic. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Secret Is You\u003c\/i\u003e, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home\/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.\u003c\/p\u003e","brand":"Audible","offers":[{"title":"Audio CD","offer_id":67915148263728,"sku":"ZEhfkk","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49354218701104,"sku":"10hfkk","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/hfkk-Square-cover.webp?v=1790854543","url":"https:\/\/downpour.com\/products\/book-hfkk","provider":"Downpour","version":"1.0","type":"link"}