{"product_id":"book-hcaa","title":"The Online Marketplace Advantage","description":"\u003cb\u003eRevolutionize your business with the power of marketplaces\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With \u003ci\u003eThe Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience\u003c\/i\u003e, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.\u003cbr\u003e\u003cbr\u003eThrough dozens of case studies, real-word examples, and proprietary marketplace research you'll learn:\u003cbr\u003e\u003cbr\u003e● How to turn the marketplace model into your business's competitive advantage\u003cbr\u003e\u003cbr\u003e● The make-or-break decisions for launching an industry-leading enterprise marketplace fast\u003cbr\u003e\u003cbr\u003e● The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers\u003cbr\u003e\u003cbr\u003eWith \u003ci\u003eThe Online Marketplace Advantage\u003c\/i\u003e, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth—permanently.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49355595907376,"sku":"BDhcaa","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49355595972912,"sku":"ZEhcaa","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49355596005680,"sku":"ZMhcaa","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/hcaa-cover.jpg?v=1763009253","url":"https:\/\/downpour.com\/products\/book-hcaa","provider":"Downpour","version":"1.0","type":"link"}