{"product_id":"book-h30l","title":"Writing for Busy Readers","description":"\u003cb\u003eWriting \u003ci\u003ewell\u003c\/i\u003e is for school. Writing \u003ci\u003eeffectively\u003c\/i\u003e is for life\u003ci\u003e.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eLess is more\u003c\/li\u003e\n\u003cli\u003eMake reading easy\u003c\/li\u003e\n\u003cli\u003eDesign for easy navigation\u003c\/li\u003e\n\u003cli\u003eUse enough formatting, but no more\u003c\/li\u003e\n\u003cli\u003eTell readers why they should care\u003c\/li\u003e\n\u003cli\u003eMake responding easy\u003c\/li\u003e\n\u003c\/ul\u003eIncluding many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. \u003cbr\u003e  \u003cbr\u003e When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e* This audiobook edition includes a downloadable PDF with examples and tips from the book.\u003c\/b\u003e","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49322797826352,"sku":"BDh30l","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/510972-h30l-Square.jpg?v=1733489606","url":"https:\/\/downpour.com\/products\/book-h30l","provider":"Downpour","version":"1.0","type":"link"}