{"product_id":"book-h2va","title":"Everybody Writes","description":"In the newly revised and updated edition of \u003ci\u003eEverybody Writes\u003c\/i\u003e, marketer and author Ann Handley improves on her \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling book that's helped hundreds of thousands become better, more confident writers.\u003cbr\u003e\u003cbr\u003eIn this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.\u003cbr\u003e\u003cbr\u003eThis new edition also includes: all-new examples, tools, resources; an updated step-by-step writing framework; added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today); the same witty and practical how-to approach; how to attract and retain customers with stellar online communication; how to choose your words well, sparingly, and with honest empathy for your customers; best practices and ideas for crafting credible, trustworthy content; and more.\u003cbr\u003e\u003cbr\u003eContent marketing has evolved. Yet writing matters more than ever.\u003cbr\u003e\u003cbr\u003eIn this new edition of \u003ci\u003eEverybody Writes\u003c\/i\u003e, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49355401527600,"sku":"BDh2va","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49355401625904,"sku":"ZEh2va","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49355401691440,"sku":"ZMh2va","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/h2va-cover.jpg?v=1763007089","url":"https:\/\/downpour.com\/products\/book-h2va","provider":"Downpour","version":"1.0","type":"link"}