{"product_id":"book-h1ww","title":"Waiting for Your Cat to Bark?","description":"\u003cp\u003eEvolving from the premise that customers have always behaved more like cats than Pavlov's dogs, \u003cem\u003eWaiting for Your Cat to Bark?\u003c\/em\u003e examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.\u003c\/p\u003e\u003cp\u003eBryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; \u003cem\u003eWaiting for Your Cat to Bark? \u003c\/em\u003eintroduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.\u003c\/p\u003e\u003cp\u003eReaders will learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory\u003c\/li\u003e\n\u003cli\u003eHow interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations\u003c\/li\u003e\n\u003cli\u003eHow Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs\u003c\/li\u003e\n\u003cli\u003eHow Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAccompanying diagrams and tables are included in the audiobook companion PDF download.\u003c\/p\u003e\u003cp\u003e\"There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing.\" --\u003cstrong\u003eSeth Godin\u003c\/strong\u003e, Author, \u003cem\u003eAll Marketers Are Liars\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"Are your clients coming to you armed with more product information than you or your sales team know? You need to read \u003cem\u003eWaiting for Your Cat to Bark?\u003c\/em\u003e to learn how people are buying in the post-Internet age so you can learn how to sell to them.\" --\u003cstrong\u003eTom Hopkins\u003c\/strong\u003e, Master Sales Trainer and Author, \u003cem\u003eHow to Master the Art of Selling\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his\/her own terms, not the sellers. \u003cem\u003eWaiting for Your Cat to Bark?\u003c\/em\u003e takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement.\" --\u003cstrong\u003eGeorge Silverman\u003c\/strong\u003e, Author, \u003cem\u003eThe Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control.\" --\u003cstrong\u003eDavid J. Reibstein\u003c\/strong\u003e, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute\u003c\/p\u003e\u003cp\u003e\"If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect.\" --\u003cstrong\u003eJeffrey Gitomer\u003c\/strong\u003e, Author, \u003cem\u003eThe Little Red Book of Selling\u003c\/em\u003e\u003c\/p\u003e","brand":"HarperCollins Christian","offers":[{"title":"Audiobook","offer_id":49357165003056,"sku":"BDh1ww","price":26.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49357165035824,"sku":"ZEh1ww","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49357165068592,"sku":"ZMh1ww","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/h1ww-Square-cover.jpg?v=1777523148","url":"https:\/\/downpour.com\/products\/book-h1ww","provider":"Downpour","version":"1.0","type":"link"}