{"product_id":"book-h08h","title":"Here Be Dragons","description":"\u003cp\u003e\u003cstrong\u003eSTOP TELLING STORIES. START SELLING THEM!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe business world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that's important. \u003cstrong\u003eIt's not.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe magic happens not when we tell our customers the story of our past, but when we \u003cstrong\u003esell them a new story of their future.\u003c\/strong\u003e One in which we play a part.\u003c\/p\u003e\u003cp\u003eAs a salesperson you have two jobs. Job No. 2 of the storyseller is to help clients and customers \u003cstrong\u003eslay\u003c\/strong\u003e their dragon. Job No. 1 of the storyseller is to help them see their dragon.\u003c\/p\u003e\u003cp\u003eYou win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHere Be Dragons\u003c\/em\u003e\u003c\/strong\u003e isn't just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales and new business through storytelling.\u003c\/p\u003e\u003cp\u003eIn this short and highly practical book, renowned speaker \u003cstrong\u003eRichard Mulholland\u003c\/strong\u003e shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49414480888112,"sku":"BDh08h","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/h08h-Square-cover.jpg?v=1773519092","url":"https:\/\/downpour.com\/products\/book-h08h","provider":"Downpour","version":"1.0","type":"link"}