{"product_id":"book-gztg","title":"What a Unicorn Knows","description":"\u003cb\u003eWhy do some young companies become unicorns, while others don't?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIt's easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. It's even easier to be slowed down by the many forces of resistance working against them: drag, inertia, friction, and waste.\u003cbr\u003e\u003cbr\u003e Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide listeners with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.\u003cbr\u003e\u003cbr\u003eCalled The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, \u003cb\u003eS.C.A.L.E.\u003c\/b\u003e: \u003cb\u003eS\u003c\/b\u003etrategic speed, \u003cb\u003eC\u003c\/b\u003eonstant experimentation, \u003cb\u003eA\u003c\/b\u003eccelerated value, \u003cb\u003eL\u003c\/b\u003eean process, and \u003cb\u003eE\u003c\/b\u003esprit de corps.\u003cbr\u003e\u003cbr\u003eDrawn from the authors' successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, \u003ci\u003eWhat a Unicorn Knows\u003c\/i\u003e offers a necessary guide for rapid but lasting growth.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49357099532592,"sku":"BDgztg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49357099630896,"sku":"ZEgztg","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49357099696432,"sku":"ZMgztg","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gztg-cover.jpg?v=1763099552","url":"https:\/\/downpour.com\/products\/book-gztg","provider":"Downpour","version":"1.0","type":"link"}