{"product_id":"book-gz4c","title":"What Would Steve Jobs Do?","description":"\u003ci\u003eWhat Would Steve Jobs Do?\u003c\/i\u003e presents the six-part business model Jobs applied to make Apple the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. While the results of this model can be profound, each step is something you can easily focus on with clarity and purpose:\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCustomer—\u003c\/b\u003eUnderstand your customers so well that you know what they want more than they do.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eVision—\u003c\/b\u003eDon't stop thinking at \"new product\"; synthesize your ideas, products, and technologies around a specific game-changing customer issue.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCulture—\u003c\/b\u003eCreate an environment filled with people who consider \"can't\" a bad word.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eProduct—\u003c\/b\u003eApproach your product as something that can change the world—not just something to beat the competition or get a job done.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMessage—\u003c\/b\u003eDeliver a message so compelling that it becomes an extension of the product itself.\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePersonal Brand—\u003c\/b\u003eMake people think constancy, promise, and trust when they think of you.\u003cbr\u003e\u003cbr\u003eTransform your organization, recast your future, and do your part to redefine our world using the wisdom and foresight of the greatest business sage in generations.","brand":"McGraw Hill-Ascent","offers":[{"title":"Audiobook","offer_id":49357064831280,"sku":"BDgz4c","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49357064896816,"sku":"ZEgz4c","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49357064929584,"sku":"ZMgz4c","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/gz4c-Square-cover.jpg?v=1769752645","url":"https:\/\/downpour.com\/products\/book-gz4c","provider":"Downpour","version":"1.0","type":"link"}